Guide to Market Research
- TOM@University
- Sep 5, 2023
- 1 min read
Updated: Aug 4
During the initial stages of developing a challenge, one must validate that a need is
indeed neglected– either because there are no existing solutions or because none of
them are widely affordable. Conducting efficient market research is an important element of the TOM product
development strategy.
The aim of this document is to help you conduct market research to determine if you need to create a new TOM solution.
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